Modern consultative selling for the way people buy now
Sell with confidence, influence ethically, and win consistently in a world where attention is short, decisions are slower, and AI is everywhere.
Selling feels different right now because it is different.
Buyers are more informed, more cautious, and more distracted. They want relevance faster. They want certainty before they commit. They want proof of value, not just promises.
If you’ve found yourself doing more follow-up, more explaining, and more “checking in”, you’re not alone. But you also shouldn’t have to work this hard to get a clear yes or no.
This is exactly what the Modern Consultative Selling Programme is designed to fix.
Delivered by Jason Dinan (M.npn)
Jason is a negotiation and sales performance specialist with over three decades of experience helping organisations strengthen influence and trust while achieving measurable commercial results:
- 30+ years of global negotiating expertise.
- $3.71B+ in additional sales revenue generated.
- Experience across SMEs to large enterprises, across most major B2B and B2C industries.
The programme at a glance:
- For: Sales leaders, sales teams, and business owners.
- Delivery: Two full days of live training in Auckland.
- Outcome: Stronger discovery, clearer value conversations, confident objection handling, and
more consistent closing. - Approach: Consultative selling backed by neuroscience, negotiation strategy, behavioral insight, and AI-enabled tools.
Does any of this feel familiar?
You’re doing the work, but…
- Prospects say they’re interested, then disappear.
- The sales cycle drags on and on, with no clear next step.
- You keep hearing, “Send me some info,” or “We’ll come back to you”.
- Your value is real, but buyers do not fully get it.
- Conversations stay too surface level, so price becomes the focus.
- Stakeholders appear late in the process, and everything resets.
- Your team’s approach varies wildly, so results do too.
- Objections feel like moving goalposts, not genuine concerns.
- You’re tired of chasing, discounting, or over-explaining.
- You know you could be winning more, but you’re just not converting.
If you’re experiencing this, you don’t need more effort: you need a more modern sales system.
Here’s the real problem (and it’s not you)
Most sales professionals don’t lose sales because they lack confidence, product knowledge, or hustle.
They lose sales because they’re missing a repeatable influence system.
When pressure rises, buyers stall. When uncertainty rises, they delay. When trust is not built fast enough,
they hedge their bets, shop around, or choose the safest option (even if it is not the best one).
And right now, hesitation is everywhere. So if your process doesn’t intentionally build trust, clarity, and
commitment, what happens?
– You end up doing more work for less result.
– You spend time following up, proving, and persuading.
– You lose momentum, and you lose deals that should have been yours.
This programme gives you (and your team) a modern consultative selling system built for today’s buyer.
The solution: sell consultatively, backed by neuroscience, negotiation strategy, and AI
Modern consultative selling is not pushy. It’s not scripts. It’s not gimmicks. Rather, it’s a structured way to sell
that builds trust, creates clarity, and helps buyers move forward without feeling pressured.
You’ll learn how to:
- Ask better questions, so you uncover what truly matters.
- Build trust faster, so buyers feel safe being honest.
- Create clarity, so decisions don’t drag out.
- Handle objections without getting defensive or discounting.
- Close confidently, because the buyer is ready, not because you pushed.
This programme gives you a practical, repeatable consultative framework, backed by buyer psychology and
behavioural insight, and strengthened with AI-enabled tools that help you personalise your approach and
stay relevant in an AI-accelerated world.
You’ll still sound like you. You’ll just be sharper, more confident, and far more consistent.
Why this works (when other sales training doesn’t)
This approach works because it gives you more than phrases to say. It gives you a repeatable structure that improves certainty:
- Neuroscience to understand decision-making and trust under pressure.
- Behavioural insight to adapt your style to different buyers.
- A consultative process that creates clarity, value alignment, and commitment.
- AI-enabled tools that improve relevance and consistency without sounding scripted.
What you’ll walk away with...
This programme is designed to create real behavioural change that shows up in your pipeline, your
confidence, and your conversion.
After completing the Modern Consultative Selling Programme, you’ll be able to:
- Run better sales conversations that uncover true value (not surface needs).
- Lead prospects towards decisions with clarity and confidence.
- Strengthen trust faster, even in competitive situations.
- Reduce discounting by improving value alignment and ROI conversations.
- Handle objections without getting reactive, defensive, or stuck.
- Increase consistency across your team, not just your top performer.
- Sell effectively in an AI-accelerated environment, without losing authenticity.
You’ll not just “know more”: you will sell differently.
What’s included in the modern consultative selling programme?
This programme blends high-performance mindset, negotiation psychology, behavioural insight, and a
modern consultative sales framework.
Each module builds both skill and confidence, so you can apply what you learn directly in customer
conversations.
Buyer motivation and the neuroscience behind the sale
Uncover what truly drives buyer decisions, how trust is formed, how motivation shifts under pressure, and how to influence ethically through better questioning. You’ll also explore AI-enabled tools to personalise your approach, forecast buyer outcomes, and strengthen sales process discipline.
Mindset: the drivers of success (part one)
Strengthen belief systems, motivation, resilience, and internal discipline using neuroscience-backed strategies.
Goal setting for high performance
Build meaningful goals using proven frameworks, then turn them into action plans that support results, not just intention.
Extended DISC® behavioural styles
Find out how different behavioural styles communicate and decide, and how to adapt your communication style so your message lands with more people, more often.
Sales process framework (consultative system)
Learn a structured consultative selling process that strengthens trust, creates clarity, and improves conversion through consistency.
Mindset: DNA hidden weaknesses (part two)
Identify internal patterns that sabotage performance, then learn tools to strengthen mental toughness and execution.
Strategic messaging and differentiation
Sharpen how you position value, so you stand out clearly and confidently, instead of competing on price.
Values-based consultative selling
A questioning framework that uncovers deeper pain points, motivators, and value, so your solution becomes the obvious choice.
Feel, Felt, Found objection handling
Discover a structured way to handle hesitation and objections confidently, without losing trust or momentum.
Peak performance closing
Recognise readiness signals, and close confidently with strategies that fit your buyer and your style.
How the modern consultative selling programme is delivered
The programme is delivered in person over two days, eight hours each day, live in Auckland. The two
training days must take place within a two-week window.
We run this programme several times a year, and can also provide sessions exclusively for your organisation if there are 8+ participants.
Who this sales programme is for (and who it isn’t)
This programme is designed for people who want a consultative approach that still drives results.
It’s for you if:
- You sell B2B, B2C, or a mix, and want more consistency.
- You want a trust-led consultative approach that doesn’t feel pushy.
- You’re ready to build skill, discipline, and a repeatable sales system.
- You want frameworks your team can actually implement.
It’s not for you if:
- You want quick hacks, scripts, or pressure-based tactics.
- You are not willing to practise and implement what you learn.
- You want motivation without behavioural change.
Why learn from Jason Dinan?
Meet your tutor: Jason Dinan (M.npn)
You’re not here for generic sales advice: you want practical frameworks from someone who has led high-stakes commercial conversations, built high-performing teams, and understands what it takes to influence ethically under pressure.
Jason Dinan is a negotiation and sales performance specialist with over three decades of global experience helping organisations strengthen trust, influence, and commercial outcomes.
He was personally mentored for four years by billionaire Marcus Evans, and during that time contributed to a reported $50M sales increase. Jason has also delivered rapid performance turnarounds, including growing a division’s sales by 311% within four weeks.
Across his career, Jason’s work has contributed to $3.71B+ in additional sales revenue generated.
Jason holds the Master Neuroplastician credential (M.npn), bringing neuroscience-led performance
principles into the way you communicate, influence, and sell.
What this means for you: you will learn a consultative system grounded in real-world performance, not theory.
Businesses that have attended our programmes:
What past participants say...
Programme investment and booking
Full programme price: $1,800 + GST
If you’re ready to stop guessing, stop chasing, and start leading sales conversations with confidence and structure, reserve your place now.
Regional Business Partner Network notice
This workshop is registered with the Regional Business Partner Network. To explore if your business may be eligible for support, contact us so we can put you in touch with your local Regional Business Growth Advisor if appropriate to discuss further.
Frequently Asked Questions
Who is the Modern Consultative Selling Programme designed for?
It’s designed for business owners, sales leaders, commercial managers, and sales teams who want stronger
consultative selling capability, better conversion consistency, and more confident closing.
Do I need sales experience to benefit from the Modern Consultative Selling Programme?
No. If you’re newer to sales, you’ll gain structure and confidence. If you’re experienced, you’ll sharpen your
influence, your questioning, your objection handling, and your closing consistency.
Is the Modern Consultative Selling Programme focused on high-pressure selling?
No. It’s built around ethical influence, trust-led selling, values-based discovery, and structured decision-
making.
Will the Modern Consultative Selling Programme help reduce discounting?
Yes. Discounting often happens when value is not clearly uncovered, not clearly communicated, or not
clearly linked to ROI. You’ll learn how to prevent price from becoming the conversation.
What if my sales team is inconsistent or resistant to training?
That’s common. The focus here is practical implementation, with frameworks that can be used immediately
in real customer conversations, which helps buy-in and follow-through.
Is the Modern Consultative Selling Programme relevant in an AI-driven sales world?
Yes. Buyers expect relevance and clarity faster than ever. You’ll learn how to stay human while using
modern tools and structure that strengthen your process and improve outcomes.
What outcomes can I expect after completing the Modern Consultative Selling Programme?
You can expect stronger discovery conversations, improved pipeline movement, better objection handling,
and increased confidence and consistency. Outcomes depend on how you implement what you learn, and
your market conditions.
Can Jason guarantee outcomes?
No. You’ll receive the full training and frameworks described on this page. Your results depend on factors
outside anyone’s control, including your market, your offer, and your implementation.
Ready to sell with confidence again?
If you’re serious about improving conversion, strengthening trust, and building a sales system that works in today’s market, this programme will meet you there.